Pamela Norton, Founder & CEO
Pamela Norton is an American entrepreneur, inventor, disrupter, social activist, and visionary who believes business and social impact are interdependent. Pamela is the Founder & CEO of Borsetta, a blockchain asset management platform using advanced technology to defeat counterfeit and fraud. Borsetta's patent pending technology connects the physical real-world asset class with trust anchors to create secure commerce for the world.
Pamela is also a pioneer in the development and launching of early stage disruptive technologies that create new and better services for consumers and businesses in the healthcare, telecommunications, transportation, and e-commerce sectors. Her clients ranged from emerging brands to Fortune 500 companies including United Airlines, IBM, AT&T and American Express. In 1999, Pamela co-founded an Internet access service for airports and other transportation hubs, which was acquired by a European communications conglomerate during the peak of the dot com market.
Borsetta is an advanced technology company securing and protecting high value and mission-critical assets to defeat counterfeit and fraud. Borsetta is a secure enterprise platform where businesses can title, authenticate, and securitize physical assets with unique, tamper-proof nano-ID's.
Businesses can provide accountability and transparency within their supply chain and protect their brand while consumers can validate their purchased product is real and authentic. Borsetta's "digital ledger" travels with each product from start to finish, providing a chronological, immutable history. Borsetta's patented technology supports a new decentralized economy for tangible, non-tangible and non-fungible "one-of-a-kind" assets.